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COME AND HANG WITH US- NATIONAL MEN'S GROOMING DAY- 8/16

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COME AND HANG WITH US- NATIONAL MEN'S GROOMING DAY- 8/16

On Friday, August 16th, we're having a banger of an event in our New York City Shop. We're celebrating National Men's Grooming Day, a holiday that was basically made for us. Here's what's on: Our founder will be on hand all afternoon and evening to answer any grooming and product questions that you've got. Wanna learn about Ceramides? Curious about why some Pomades work better for you than others? Just ask, we'll tell you. Also, our favorite drink of Summer, White Claw Hard Seltzer will be flowing freely. And you'll save 20% Off your purchase and walk away with free...

GET RID OF THIS LUGGAGE

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GET RID OF THIS LUGGAGE

Guys, you know what it's like.  It's Friday morning. You've had a long week. You're killing it at work, but you're also trying to make the most of your outside-work life. You wash your face, look in the mirror, and staring back at you are two large pieces of luggage, hanging below your handsome eyes.  We've all been there. What to do? We'll tell you, but after we tell you why. You see, of all the skin on your face, your precious moneymaker, the skin around the eyes is the absolute thinnest. Like really thin. You know how they say...

WHAT'S MY TYPE?

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WHAT'S MY TYPE?

Most of the time, when you are shopping for Grooming products for the skin, you'll be faced with this question: What's your skintype? Most of the time, you'll likely give a blank stare back to the screen, as we did in the beginning. Hey, we're here to help. There are just a few skintypes that are referenced in skincare- Dry, Oily, Normal, and Combination. Let's unpack this. First, we're talking about your face here. Second, your skin may change types based on the season (weather), climate (dry vs humid), your lifestyle and your diet. Third, let us explain what the...

WTF IS A TONER??

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WTF IS A TONER??

What is a Toner? So by now, you've likely heard of the basic steps to Men's skincare: Wash Moisturize Sun Protect So what is a toner and where does it fit? Here ya go- it's a liquid that does double duty- it gives a deeper cleaning than a face wash and works to control the oil in your skin. If you've got normal to oily skin, a Toner is a really good step after washing your face to get it super clean and oil-free before you add any moisturizer. You would use this in lieu of any aftershave treatments.  Do...

DO YOU MASK, BRO?

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DO YOU MASK, BRO?

You've seen it on Instagram. You've read about it in GQ and Esquire. Maybe you've tried it and are already hooked. It's mask time. We're here to help you unpack what this whole mask thing is all about. Designed as a semi-regular skincare treatment, masks have origins in 2 places. Sheet masks, which look like paper masks and have holes for your eyes, nose, and mouth, originated in Korea. Clay masks, which come usually come as a thick liquid or paste, originated in spas, where they've been used to help treat the skin, but ultimately they go back millennia to...

IT'S NUTS

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IT'S NUTS

With Summer well underway, our favorite backyard activity has taken over our weekends.  We're talking about Beers + Barbecue, the sacred time we spend with our fam talking smack and eatin' good. One of the most divisive topics on these weekends, the most controversial, even more controversial than NBA Free Agency is this- Gas vs Charcoal. If you know, you know. Charcoal is the best. You might be surprised to learn that, while Charcoal makes a great burger, it makes even better skincare. Here's why- if you've ever taken a look at a chunk of charcoal, it has tiny holes,...

SUPPORTING INDEPENDENT BRANDS- A CHAT WITH BEAUTY INDEPENDENT

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SUPPORTING INDEPENDENT BRANDS- A CHAT WITH BEAUTY INDEPENDENT

A critical mission for our team here is to ensure that we have the the brands and products that will work best for you. To that end, one of our go-to resources is Beauty Independent, an industry organization that operates trade shows, events, and creates content around what's happening with emerging grooming and beauty products. Our founder sat down with Beauty Independent to share our story. Here's the feature:  

IS MY SUNSCREEN SAFE?

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IS MY SUNSCREEN SAFE?

How do you pick the right sunscreen? If SPF30 is good, is SPF100 better? Why do I feel like I'm wearing butter? All Good Questions. As your Consigliere, we're here to help. First, let's talk about the Sun.  The Sun is a great thing- that superbright star enables us to have sunlight, food, air, happiness. All good things. The Sun also can cause some serious harm, especially when it comes to us. Prolonged exposure causes sunburn, premature aging, and skin cancer.  The sun's rays hit the earth with radiation in the form of electromagnetic waves- UVA, UVB, and UVC- all...

INTRODUCING THE MATCHMAKER

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INTRODUCING THE MATCHMAKER

Is it a new dating app? A new friend finder? No, it's our Men's Grooming finder.  Take our quiz to help find the best products that fit your life.  

CULTIVATED GAZETTE- A FEATURE ON OUR NYC STORE

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CULTIVATED GAZETTE- A FEATURE ON OUR NYC STORE

The team over at Cultivated Gazette stopped by to tour our new Men's Beauty Store in New York.  Here's the feature: